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OpenAI: ChatGPT is now ~20% of Google Search volume

OpenAI says ChatGPT search volume is roughly one-fifth of Google's query volume; the figure is unverified

DarkWire cover: OpenAI: ChatGPT is now ~20% of Google Search volume

OpenAI claims ChatGPT search is now about one-fifth of Google's query volume. It is unverified.

According to 9to5Google, OpenAI says ChatGPT has grown its search use to around 20% of Google Search's total volume. Adam Fry, ChatGPT consumer product lead, said it is "roughly one-fifth (20%) of the volume of queries of Google."

The caveats: OpenAI counts a search whenever a user's prompt results in a web search, and the source of the Google volume figure was not revealed. 9to5Google says there is a lot of wiggle room in the claim.

Context: 9to5Google describes Google Search as holding a massively dominant lead, with Bing a distant competitor at a single-digit share. OpenAI pushed into AI-powered search about 2 years ago. Google admits it faces "lower monetization" as it expands AI in Search.

Watch for independent data that confirms or challenges the figure.

~20%OpenAI's claimed ChatGPT search volume versus Google Search's query volume9to5Google, citing OpenAI
“roughly one-fifth (20%) of the volume of queries of Google.”Adam Fry, ChatGPT consumer product lead

What counts as a search

OpenAI counts a search whenever a prompt triggers a web search: "Every time you ask a question and go search the web, that's a search."

The caveat: unverified

The Google figure used in the comparison was not revealed. 9to5Google says the claim has a lot of wiggle room. The 20% figure is OpenAI's own and unverified.

Why it matters

Why it matters

Google Search holds a massively dominant lead, per 9to5Google, and admits "lower monetization" from its push to expand AI in Search.

The facts we checked

According to 9to5Google, citing OpenAI's Adam Fry. The 20% figure is OpenAI's own claim and has not been independently verified.

  1. OpenAI says ChatGPT has grown its search use to around 20% of Google Search's total volume.Reported · 9to5Google
  2. Adam Fry, ChatGPT consumer product lead, said at an OpenAI press event/chat that search volume in ChatGPT is "roughly one-fifth (20%) of the volume of queries of Google."Quote · 9to5Google
  3. around 20%Figure · 9to5Google
  4. OpenAI counts a search whenever a user's prompt results in a web search: "Every time you ask a question and go search the web, that's a search."Quote · 9to5Google
  5. The source of the Google search volume figure used in the comparison was not revealed.Reported · 9to5Google
  6. 9to5Google says there is a lot of wiggle room in the claim, given the undisclosed Google figure and OpenAI's definition of a search.Reported · 9to5Google
  7. 9to5Google describes Google Search as holding a massively dominant lead, with Microsoft's Bing a distant competitor at a single-digit share at any given time.Reported · 9to5Google
  8. OpenAI pushed into AI-powered search about 2 years ago, according to 9to5Google.Reported · 9to5Google
  9. Google admits it is facing "lower monetization" with its push to expand AI in Search.Reported · 9to5Google
  10. Fry said "most people do not seem to mind ads" in ChatGPT and "we could be doing this more, actually." (as noted by The Verge, per 9to5Google)Quote · 9to5Google

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